better every day

 

The city’s investment in the ‘Better’ campaign has clearly paid dividends from an investment/development point of view.
— Paul Timpanelli, former president & CEO of the Bridgeport Regional Business Council
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In 2014, the CIty of Bridgeport, Connecticut and Bridgeport Regional Business Council launched a one-year economic development oriented communications and marketing campaign -- including television ads, digital ads, public relations, and direct mail -- to boost confidence in the direction of the city from investors, residents, and others.

Prior to the campaign kicking off, businesses frequently complained to city officials and others about the investment climate, while a survey of municipal primary voters found that a merely 37 percent of likely voters polled believed the city and its economy were heading in the right direction. 

In 2015, following the one-year campaign, several new businesses moved to Bridgeport, interest from businesses inquiring about moving to the city increased, and existing businesses raved about the confidence instilled by the marketing campaign. Additionally, a survey conducted at the end of the campaign found that over 52 percent of likely voters believed the city and its economy were heading in the right direction – an increase of 15 percent.


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